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How to Find a Good Niche

In business, finding a niche that can supply enough revenue is important. More entrepreneurs than ever are realizing the importance of finding a narrow set of customers and catering their product or service to them. This allows you to focus…

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Encouraging word of mouth

If you have any doubt that word of mouth referrals are important, consider these recent stats: According to Neilson, 92% of shoppers trust recommendations from friends and family more than traditional advertising 20% to 50% of consumer purchases are made…

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Curing Toxic Leadership

Toxic leaders poison entire companies, and once they get authority over others, they don’t let it go willingly. Thankfully, any business can destroy their poisonous influence. Tell The Truth Toxicity thrives when no one tells the truth, but the reverse…

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